Proven results, audited on client dashboards.
Explore how high-growth scaleups and enterprise brands leverage ad-icon to unlock scalable unit economics beyond the duopoly.
Scaled user acquisition 4.2× via OEM preloads while dropping blended CPI by 28%
Client had saturated Meta and Google Ads, where CPA had escalated past $9.40 per funded wallet, creating unsustainable CAC.
Deployed exclusive system-level Samsung and Xiaomi on-device discovery campaigns, coupled with post-install event optimization down to first transaction postbacks.
“ad-icon unlocked massive incremental scale outside the Google-Meta duopoly that our in-house team had struggled to find.”
Dynamic behavioral retargeting recovered 24% of lapsed 60-day customer base
Over 400,000 acquired users had lapsed after 1st order. Traditional push notifications were experiencing 92% opt-out rates.
Engineered deep-linked programmatic retargeting using dynamic coupon feeds synchronized with real-time merchant inventory within a 5km radius.
“The deep linking into live product shelves drove conversion rates 3x higher than standard retargeting banners.”
Connected TV + Programmatic Display launch drove 14M incremental reach & 3.8× ROAS
Rising iOS privacy hurdles crippled Facebook Lookalike targeting, leading to declining first-purchase return.
Paired living-room 4K CTV ad spots on Roku and FireTV with synchronized mobile retargeting across premium in-app inventory.
“The cross-device attribution connecting television viewership directly to app downloads was an eye-opener.”
Top-3 App Store charts burst with +36% D7 retention and zero bot fraud
Affiliate networks frequently flooded installs with click-injection and incentivized bot traffic with 0% retention.
Switched all burst acquisition to fraud-filtered in-app SDKs with billing tied strictly to Chapter 3 tutorial completions.
“Not paying for invalid traffic saved us over $180,000 on launch month alone.”