Scale your brand. Acquire customers that convert.
Data-driven media, premium OEM on-device supply, Connected TV, and proprietary fraud-proof attribution — built to scale mobile apps and digital brands across 38+ global markets, beyond the duopoly.
Our team has driven scalable growth for category leaders across the globe
Scaling beyond Meta and Google is fundamentally broken.
The duopoly is hyper-expensive, attribution post-privacy changes is murky, and alternative supply is fragmented. ad-icon was architected to eliminate all three friction points.
Rising CAC & CPI Duopoly Fatigue
Meta & Google get 25–40% more expensive every quarter. Everyone bids on the same saturated audience segments, driving diminishing returns on incremental spend.
Ad Fraud & Zombie Installs
Affiliate networks and untracked programmatic supply are flooded with device farms, click-spamming, and ghost installs that look great until D7 retention hits 0%.
Fragmented Supply & Attribution Walls
OEM device stores, high-intent in-app SDK networks, Connected TV, and creator ecosystems each require separate APIs, SDK agreements, and custom attribution models.
Performance User Acquisition
Full-funnel customer acquisition across premium in-app, OEM ecosystems, and direct publisher inventory. Bought strictly on outcomes, optimized to post-install milestones.
OEM On-Device Ecosystem
Direct partnerships with Samsung, Xiaomi, Oppo, Vivo, and Transsion. Native app store placements, dynamic setup wizard preloads, and system-level lockscreen discovery.
Connected TV (CTV) & Video
Household-level living-room streaming inventory across Roku, FireTV, Samsung TV, LG webOS, and premium OTT apps with mobile cross-device install and purchase attribution.
Dynamic Behavioral Retargeting
Win back cart abandoners, lapsed subscribers, and high-LTV dormant accounts using dynamic product feeds, customized creatives, and deep-links straight into the transaction flow.
Programmatic DSP & Native Display
Bid on over 450M monthly unique users via our proprietary DSP infrastructure. Granular whitelist management, real-time bid shading, and stringent brand safety verification.
Performance Creator & Influencer Engine
High-converting UGC (User Generated Content) and vetted creator partnerships across TikTok, YouTube, and Instagram, managed end-to-end with affiliate trackable deliverables.
Simulate your outcome before spending a single dollar.
Adjust your monthly media spend and industry to forecast projected conversion volume, blended CPA improvements, and optimal channel allocation.
You define the KPI. We build the campaign.
Every engagement is bought on the outcome that matters to your P&L — no vanity impressions, no blind network spend, no inflated agency retainers.
Cost per Install
Pay exclusively for verified, fraud-filtered app installs and initial app launches at a locked, predictable rate.
Rapid scale, top chart velocity, and initial market penetration.
Cost per Action
Pay only when users complete your north-star milestone: registration, verified KYC, first checkout, or funded wallet.
FinTech, E-Commerce, and apps demanding high-intent user density.
Cost per Engagement
Pay for deep in-app behavioral engagement, recurring sessions, tutorial completions, and retained power users.
Gaming, streaming platforms, and social communities.
Cost per Result
Direct revenue-aligned and ROAS-driven structures where ad spend is tied directly to incremental revenue milestones.
D2C brands and mature growth-stage scaleups.
Risk-Free Pilot Models
Custom blended pricing combining baseline volume guarantees with performance kickers upon beating target benchmarks.
Enterprise brands testing new markets without downside risk.
Deep experience in the verticals where performance pays off
We speak your exact unit economics — from funded accounts to repeat basket sizes and Day 30 user retention.
FinTech & Payments
Funded wallets, completed KYC identities, and first money transfers — verified on downstream events, not phantom installs.
E-Commerce & D2C
First checkout, average order value expansion, and incremental ROAS across newly acquired and resurrected lapsed shoppers.
Food & Quick-Commerce
Rapid hyperlocal acquisition, first order acceleration, and high-frequency 30-day retention at hyper-local city density.
Travel & Mobility
High-ticket holiday bookings, flight queries, and ride-hail activations synchronized with real-time seasonal travel surges.
Gaming & Interactive
Top-of-funnel install bursts optimized toward tutorial completion, level progression, and high-margin in-app purchases (IAP).
Entertainment & Streaming
Paid subscriber conversions, free trial activations, and sustained watch-time hours across mobile apps and Connected TV screens.
One performance partner. Reach across 38+ global markets.
Over 450M+ monthly reachable users across our direct OEM on-device channels, in-app DSP, and Connected TV supply — spanning every core growth corridor where performance advertising delivers positive unit economics.
Dominant direct OEM preloads and CTV partnerships with high ARPU consumer cohorts.
Campaign traffic is continuously balanced in real time toward the highest-performing verticals — protecting your blended CPI and customer acquisition targets.
Selected client outcomes, measured directly in their MMP
We don't ask you to trust our PowerPoint slides. Every install, sign-up, and transaction is tracked, attributed, and audited directly inside your own dashboard.
Scaled active installs 4.2× on OEM without inflating target CPA
A top-tier payments app had reached saturation on Meta and Google Ads. We opened direct Samsung, Xiaomi, and Vivo on-device inventory, optimized to verified bank KYC events, and scaled monthly active volume 4.2× while lowering blended CPI by 28%.
Dynamic win-back engine resurrected 24% of lapsed order volume
Lapsed and high-value dormant users were reactivated via behavioral in-app retargeting and personalized product feed deep-links, leading to an immediate second transaction without cannibalizing organic cohort flow.
Connected TV + Programmatic launch unlocked 14M incremental reach
A fast-scaling D2C marketplace combined high-impact 4K Connected TV living-room ads with synchronized retargeting banners on mobile, lifting aided brand search intent and direct app checkout volume.
Seamless MMP Postback Integration
Connect in minutes. Campaign data flows continuously into your existing growth stack with zero custom engineering required.
Every install verified. Every dollar accountable.
Fake traffic can create vanity installs, but it can never fake real user transactions and Day 30 retention.
Third-Party Neutral Attribution
We never ask you to rely on proprietary reporting. 100% of event data lands in your own MMP dashboard with direct raw data postbacks.
Downstream Event Optimization
Campaigns are weighted and rebalanced against deep in-app conversions (KYC, deposits, checkout) rather than meaningless app opens.
Sub-Source & Publisher Transparency
Publisher-level and sub-channel transparency is fully available upon request, giving your growth team complete clarity on where ads run.
Zero-Fraud Invoicing Guarantee
Any installs or actions flagged by your MMP's anti-fraud suite (Protect360, Adjust Fraud Prevention) are automatically credited and eliminated from invoicing.
Everything you need to know about partnering with ad-icon
Transparent answers on commercial terms, attribution, fraud prevention, and channel operations.
What makes ad-icon different from traditional performance marketing agencies?
Most agencies resell generic Facebook and Google ads on a percentage-of-spend fee model, incentivizing higher spend regardless of returns. ad-icon provides proprietary alternative supply (direct OEM on-device preloads, Connected TV, high-intent in-app DSPs) and sells strictly on verified business milestones (CPI, CPA, CPE) with 100% third-party MMP attribution.