Terms of Service

1. Agreement to Terms

By accessing or using the ad-icon website and our digital marketing performance services, you agree to be bound by these Terms of Service and any related master service agreements (MSA) executed between your company and ad-icon.

2. Performance Commercial Models & Piloting

Our commercial engagements (including CPI, CPA, CPE, and CPR contracts) are subject to predefined target KPIs and milestone locks established in advance of campaign initiation. Pilot campaigns operate under a 30-day testing framework governed by third-party MMP reconciliation.

3. Fraud Prevention & Invoicing Reconciliation

ad-icon maintains a strict zero-tolerance ad fraud standard. Any traffic invalidated or flagged by recognized anti-fraud verification suites (including AppsFlyer Protect360 or Adjust Fraud Prevention) within the contractual reconciliation period is credited against invoices.

4. Intellectual Property

All proprietary software, bid algorithms, machine learning models, and content appearing on this site are the exclusive property of ad-icon. Clients retain full ownership of all their creative assets, brand marks, and raw attribution data.

5. Contact Information

Questions regarding our commercial policies and service terms may be addressed to: ashika@ad-icon.com.